Real Estate CRM ERP

Move leads from first inquiry to qualified property sales.

Capture, assign, follow, qualify and convert real estate leads while connecting source, campaign, site visits, reservations and sales to the same ERP.

Lead CaptureAssignment & TeamsPipeline & Follow-Up
CRM Dashboard
PropLink CRM Dashboard interface
CRM Analytics
PropLink CRM Analytics interface
Sales Workspace
PropLink Sales Workspace interface
Communication Dashboard
PropLink Communication Dashboard interface
Connected workflow

One record moves through the business — the context stays attached.

No hand-off spreadsheets. No dead-end module screens. Each stage continues from the data created before it.

01

Capture

Create the lead and preserve source.

02

Assign

Route to the responsible sales team.

03

Qualify

Track sentiment, intent and opportunity stage.

04

Visit

Schedule and review site activity.

05

Reserve

Hold eligible inventory for the prospect.

06

Convert

Create the connected customer and sale record.

Core capabilities

Built for the actual work your teams perform.

Each capability stays connected to the same project, inventory and customer records.

Lead Capture

Create leads from manual, web or integrated sources and retain their origin.

Assignment & Teams

Route leads to the right sales users and manage visibility by team and permission.

Pipeline & Follow-Up

Track new, contacted, qualified, visit, negotiation, reservation, converted and lost stages.

Campaign Visibility

Connect leads to source and campaign information for better marketing attribution.

Site Visits

Schedule and review site-visit activity as part of the lead journey.

Conversion to Sale

Move the qualified customer into inventory reservation and sale without losing the CRM history.

Inside PropLink

Stop imagining the workflow. Operate it.

Switch between the exact PropLink workspaces used by the teams in this solution. Every view stays in its natural aspect ratio and opens full-size.

Book a live walkthrough
PROPLINK · LIVE PRODUCTCONNECTED
PropLink CRM Dashboard
WORKSPACE 01CRM Dashboard

Lead volume, source, campaign, team, follow-up and conversion visibility in one live sales workspace.

REAL DATA FLOW
PROJECT SCOPED
Source attributionKnow where leads originated and which campaigns create business.
Pipeline controlUse consistent stages instead of personal follow-up sheets.
Sales continuityMove qualified leads into reservation and booking.
Communication contextConnect CRM activity with configured messaging channels.

See how this workflow fits your project.

Get a live, project-focused walkthrough with the PropLink team.

FAQ

Frequently asked questions

Answers to common questions about this PropLink workflow.

Leads can be captured, assigned, followed up, categorized, moved through a pipeline, connected to campaigns and eventually converted into sales.
Yes. CRM records can retain source and campaign information so management can compare lead generation with visits, conversions and sales outcomes.
Yes. CRM supports assignment and team-based handling, with permissions controlling which users can see their own, team or broader lead records.
Yes. Follow-up activity and site-visit information can be recorded as part of the lead journey.
Yes. Reservation workflows can temporarily hold eligible inventory before the final sale or booking is completed.
Yes. The sales workflow connects the selected inventory, customer or member, commercial values, payment plan, receipts and later recovery activity.
Yes. Sales-partner records can be maintained so the relevant dealer, agent or marketing company remains connected to the transaction.
Yes. Commission workflows can remain linked to the sale and partner relationship, allowing liabilities, adjustments and settlement activity to be tracked.
The Communication module is designed for WhatsApp, email and SMS workflows through configured provider accounts and common messaging controls.
Yes. Communication accounts can distinguish company-controlled accounts from user-scoped accounts, helping automated and manual messaging stay controlled.